Content Marketing
Content and digital communication strategy
Design and implementation of content marketing strategies (blogs, videos, infographics, etc.).
Development of social media campaigns (paid advertising, community management, collaborations with influencers).
Optimization of SEO/SEA strategies to boost search engine visibility.
Support on data analysis and tools
Training on analytics tools (Google Analytics, Tableau, Power BI, etc.).
Implementation of dashboards to monitor KPIs (key performance indicators).
Data analysis to adjust campaigns and predict consumer trends.
Content Marketing & Nurturing
Content Marketing: a key to B to B
· Companies typically conduct extensive research on potential suppliers before engaging in a B2B transaction. According to a study, B2B buyers conduct an average of 12 searches online before committing to a solution or supplier
· In addition, 77% of B2B buyers spend more time researching suppliers.
· This trend highlights the importance for businesses to provide accessible and relevant information online to capture the attention of potential buyers.
· Content marketing plays a crucial role in this. It allows companies to position themselves as experts in their field by offering informative and quality content. Study Finds 88% of Businesses Use Content Marketing for B2B Customer Acquisition
· This strategy helps to attract qualified leads, build brand awareness, and build trusting relationships with potential customers.
· In short, content marketing is essential for B2B companies that want to positively influence buyers' decision-making process, providing them with the information they need to make an informed choice.
Administratif
+33782505766
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